Top 8 Best Electric Bikes Under $1000 – Best Cheap Electric Bikes (Updated 2022)

Looking for the Best Electric Bike Under $1000? Then you are in the right place!

Electric bikes- or e-bikes- represent one of the fastest-growing products in the transport market. These products make cycling seamless and fun. You can haul cargo or kids more easily and arrive at your destination less tired and sweaty.

However, e-bikes are associated with high prices, which is not entirely true. You can own an electric bike for less than $1000.

I’ve tested dozens a few e-bikes, done some in-depth research, and consulted connoisseurs to ensure I list products that won’t disappoint you. These gadgets strike a balance between affordability and excellent performance.

Here are the seven best electric bikes on the market. You can scroll down for a detailed buying guide to help you pick the best electric bike for your needs.

Comparison Table – Best Electric Bikes under $1000

Top 8 Best eBikes under $1000

1.     ANCHEER Electric Mountain Bike 350W 26” – Best Mountain Electric Bike (4.3* rating from 1537+ reviews)

Best alternative:ANCHEER Electric Mountain Bike 350/500W Ebike 27.5

Specifications

• Motor: 36V 350W high speed brushless gear motors
• Maximum speed: 32km/h 20mph
• Frame: Aluminum alloy 6061
• Brake: Front and rear disc brakes
• Fork: High strength steel fork
• Derailleur: Shimano 21 Speed
• Rims: Aluminum double-walled rims
• Wheels: 26 inch mountain bike wheels
• Vehicle weight: About 44 lbs
• Load capacity: 300 lbs
• Meter: LED 4-speed smart meter button
• Lithium-ion Battery: 36V 10.4Ah battery
• Charging time: 4-6 hours
• Mileage: throttle mode(36km/22miles)-pedal assist mode(36km/22miles–65km/40miles)

For several years, ANCHEER has dedicated itself to cutting-edge technology, innovation, and high-quality materials to manufacture the best products in the market. And ANCHEER 350W Electric Bike – Best Mountain is no exception and easily one of the Best Electric Bikes under $1,000 . The frame is 6”1′ and is recommended for riders with a height of 5’1”-6’2′

Features:

• Performance

If you’re looking for an excellent mountain bike, the ANCHEER 350W Electric Bike is an excellent option. You don’t have to break your bank account to own this stunning piece.

It’s fitted with three working models – e-bike, assisted bicycle, and normal bicycle. You can choose the e-bike model to enjoy extended time travel and exercise. It arrives 85% assembled, so is easy to put together and ride.

• Power

Going up slopes is easy with this electric bike, thanks to the 500w powerful motor that provides more power. Your daily commute, cruising the mountain, or simply meandering along your favorite trail won’t require much effort. You get to your destination less sweaty and tired.

• Speed

The ANCHEER 350W Electric Bike will not only take you up the mountain powerfully but speedily too. The ANCHEER bike has a maximum speed of 20mph with a 21-speed transmission system. As a result, you will ride fast and effortlessly.

• Range

With excellent battery life and a powerful motor, you can ride at a range of 20-40 miles per hour. However, the range might be affected by bumpy and rocky trails, the weight of the rider, gradient, and mode of use.

• Battery

The bike comes with a 36V, 10.4 AH removable lithium battery. This gives it a range of up to 40 miles per charge. You can charge the battery on or off the frame.

• Frame

The ANCHEER 350W Electric Bike is designed with a durable aluminum alloy frame and seat tube. The 26-inch wheels offer incredible stability. The frame material is sturdy enough to handle a maximum capacity of 300lbs. 

Pros

• Stable and durable frames to offer excellent durability
• Powerful motor
• Large battery capacity
• Three cycling modes
• Easy to assemble

Cons

• There is no provision for a water bottle carrier.
• Replacement parts are hard to find

Check out Best Electric Bike under $2000

Verdict

The ANCHEER 500W/250W Electric bike is the best mountain bike under 1000 dollars. It’s versatile, suitable for mountain climbing, racing on the trails, and even exercising. All these features come at a competitive price.

Check out detailed Ancheer Electric Bike Review

2. RadMission 1 Electric Motor Bike – Best ebike for Commuting (4.6* rating from 1077+ Reviews)

If you have been searching for a simple but uniquely designed e-bike with a youthful touch, then the RadMission 1 e-bike might just be what you’ve been looking for. It is the editor’s choice for the best electric bike under $1000 for city or campus rides.

While it is not as advanced as other high-end electric bicycles, it definitely offers everything a high-quality e-bike ought to have. And, the best part is it goes for approximately $1000.

Top-Notch Quality Frame and Suspension Fork

One of the features that catch most people’s attention when it comes to this bike is its frame and suspension fork.

Unlike most other e-bikes, the RadMission 1 electric bicycle features several frame height options. There’s the mid-step bike model with a 28-inch frame and the high-step model with a 31-inch frame, so there’s a little bit of something for everyone.

The frame is made of sturdy aluminum material, offering you the stability you need to cruise safely through bumpy terrains.

This material also contributes to its lightweight nature. Measuring at only 50lbs, this bike is the ideal ride, especially if you live in an apartment and you have to carry your bike with you to your house.

The steel suspension fork absorbs any impacts from rough roads for more comfortable rides.

Battery, Motor, and LED Display

Its 500W rear hub motor provides about 50Nm of torque, enabling this e-bike to ride at a speed of 20MpH, which is quite faster than most other electric bikes in this price range. The motors are connected using a chain, which is quite a downside since it requires regular maintenance.

The 48V 10.5 Ah 504 Wh battery provides approximately 25-45 mile range, depending on a couple of factors, such as your weight.

It also features a pretty simple LED display with buttons to activate the 200-lumen front and rear-mounted lights and controls that help adjust the assist levels for a better riding experience. What’s more, it also has a battery meter, indicating how much power you have left.

Brakes and Tires

The front and rear Tektro Aries (MD-M300) mechanical disc brakes offer enough stopping power, allowing you to stop quickly and safely, especially when riding along the busy streets.

Its 27.5” x 1.95” narrow Kenda Kontact tires K-Shield coupled with puncture-resistant liners have lower rolling resistance and contribute to the e-bike’s lightweight for a smoother and more comfortable ride.

Extra Features

The bike also features two fenders, a front, and rear rack. However, they are sold separately, which is quite a bummer.

Pros

• Two frame height options
• Steel suspension fork
• 500W rear hub motor providing a 50Nm of torque
• 27.5” x 1.95” narrow Kenda Kontact tires
• Easy to assemble
• Single speed drivetrain means it is easy to maintain
• Light weight

Cons

• The fenders, front, and rear racks are sold separately
• It doesn’t come with a water bottle mount

Conclusion

Its perfect combination of excellent performance and high-quality features makes the RadMission 1 electric bike the ideal solution for those looking for a simple, affordable, yet reliable e-bike.

3.     SWAGTRON Swagcycle Aluminum Folding E-Bike – Best Folding ebike (4.1* rating from 1233 reviews)

Alternative 1: Ecotric 36V Fat Tire Portable and Folding Electric Bike-Matt Black and blue

SWAGTRON doesn’t compromise on quality when it comes to its products. The SWAGTRON Swagcycle Aluminum Folding E-Bike is designed with incredible technology yet comes at an affordable price, making it the best folding electric bike under 1000.

Features:

• Performance

With EB-5, riding becomes effortless. The bike is surprisingly comfortable with an adjustable seat to fit all types of riders. The handlebars are also adjustable up to 360-degrees. They also have different controls to ensure even at steep hills, and you feel comfortable and safe. The foldable bike can fit inside compact cars, on subways, under desks, and in other small compartments. Because it’s preassembled you don’t waste time with the complicated assembly.

• Power

Turn on the power to twist the throttle to engage the bike’s power assist mode. The mode adds an extra boost to expedite your daily commutes. The 250W hub motor makes riding an adventure. From the countryside to major cities, this e-bike can take you anywhere.

The bike can stop on a dime, thanks to Autoguard technology. This safety feature ensures the motor automatically disengages upon braking for maximum safety. This technology provides superior stopping power.

• Speed

Ultimately, this foldable electric bike can speed up to 15 miles per hour on power alone. If you want to go further, you just switch to pedaling mode, and your journey continues. Switch between modes to extend your travel distance and as a new way of exercise. It also adds fun to your riding.

• Range

The SWAGTRON Swagcycle Aluminum Folding E-Bike is designed with a speed range of 15.5 miles per charge. You can toggle between pedaling and power assist for riding more miles. The speed might be affected by the terrain and the weight of a rider. 

• Battery

The EB-5 foldable uses a standard battery with a charging time of 4-5 hours. A single charge can give you about 15.5-miles.

Check out Best Folding Electric Bikes under $1000

• Frame

The EB-5 bike is equipped with a strong and durable frame to support up to 264 lbs. You can collapse the stem, bend the frame and fold the pedals to stow this electric bike in small spaces.

Pros

• A reliable battery that lasts up to 15 miles per charge
• Extremely comfortable to ride for a long distance
• Folds up easily for convenient storage

Cons

• It has a weight limit of 264 lbs
• Not suitable for big jumps

Verdict

Whether you live in a third-story apartment or squeezed college dorm, the EB-5 foldable bike will not eat up much space. It’s easy to maintain and lightweight for portability and that is why it is on our list of the best e bike under 1000.

Check out Best Mid-Drive Electric Bikes Reviews

4.     NAKTO 26-inch 250W Cargo Electric Bike– Best Cargo ebike (4.2* rating from 820 reviews)

NAKTO is a reputable company that has a reputation for manufacturing high-quality products. To prove their prowess, the company engineered NAKTO 26-inch 250W Cargo Electric Bike which strikes a great balance between performance and affordability.

Features:

• Performance

The NAKTO 26-inch 250W Cargo Electric Bike- Best Cargo is a high-performing e-bike designed with two working modes. It offers you the option to enjoy a long ride and also get some exercise.

The assisted bicycle is suitable when you’re not using the e-bike mode. Combining the two modes is an excellent choice. The 26-inch wheel is stable and offers optimal traction on rugged surfaces.

• Speed

Cruising through the streets should not make you sweaty and tired. The e-bike is driven by a 250W hub motor. This is enough power to enable you to travel at the 18-25 MPH road speed limit.

• Power

With a durable lithium battery and 250W hub motor, the bike can cruise at 22-28 miles per charge. It has a rear expansion brake, front V Brake, and an 8-speed transmission system to enable you to choose any speed according to your needs. The bright LED headlamp is suitable for night riding.

• Range

The NAKTO 26-inch 250W Cargo Electric Bike- Best Cargo is fitted with a brushless gear motor to ensure you travel at 18-25 miles per hour.

• Battery

When it comes to battery, the NAKTO E-BIKE boasts of durability and exemplary performance. It features a 36v 10AH removable battery. It comes with a smart lithium battery charger to enable you to ride up to 30-45 km per charge. The charging time ranges from 4 to 6 hours.

• Frame

The electric bike has a high-strength carbon steel frame for added durability and stability. The front fork is made of robust carbon steel and endowed with premium comfort shock absorption. The loading capacity is 250 lbs., thanks to the string steel frame.

Pros

• Provides easy riding
• High-strength carbon steel frame offers more durability
• Adjustable saddle height to suit different riders
• Extremely comfortable

Cons

• The bike is quite heavy

Verdict

The NAKTO 26-inch 250W Cargo Electric Bike- Best Cargo is a cheap e-bike, suitable for people who would prefer light rides across the city. The front basket is designed to enable you to carry your laptop or groceries.

Check out How to Choose Electric Bikes Batteries

5.     ANCHEER Electric Mountain Bike – 2nd Best Mountain ebike (4.3* rating from 818 reviews)

This is another excellent e-bike by ANCHEER and one of the best electric bikes for less than $1000. It boasts of powerful motor, large capacity battery and other amazing features. It’s meant to make your biking experience fast and seamless.

Features:

• LCD

The ANCHEER electric mountain bike features an upgraded LCD. It includes a motor power ratio display, five-speed display, battery level display, light signal, and mileage. You can, therefore, be able to see the battery level and charge accordingly. The large display guarantees you can read your statistics easily.

• Power

Climbing a mountain can be sweaty, tiring, and when you don’t have the right bike, you can easily give up. The secret of the electric bike is in its power. This bike has a 350W high-speed brushless motor. It provides more than enough to power your daily commute, meander your favorite trail, or cruise on the mountain.

• Speed

This electric bike can go up to 24 miles per hour on a single charge. Professional 24-speed gears boost stronger hill-climbing power and greater terrain adaptability. The rear and front mechanical disc brakes provide progressive, powerful braking even in rainy conditions.

• Range

The battery provides a range of 25 to 43 miles per single charge. However, the range will depend on the outdoor temperature, the gradients, type of use, weather condition, and weight of the rider.  

• Battery

The battery is super-secure while riding but easy to remove. You can charge it on any household outlet on or off the bike. The powerful 10.4Ah battery lets you go up to 30 miles per charge.

• Frame

The aluminum alloy 6061 can support a load capacity of 330lbs. You can cycle on gravel, rocky trails, city streets, rail trails, and back roads.

Pros

• Shimano 24 speed shifter boost hill-climbing power
• Easy to assemble
• Stronger, more powerful motor
• Larger wheels for stability and ultimate traction

Cons

• The bike is not suitable for downhill or extreme sports
• No foldable design

Verdict

If you’re looking for a cheap electric bike with incredible power, ANCHEER Electric Mountain Bike is a good bet. You’ll expand your riding terrain, ride fast and farther. With proper care and maintenance, this bike can last for years.

*Check out Ebike Hub Motor vs Mid-Drive Motor. Which is best?

6.     ECOTRIC 20-inch Folding Electric Bike– 2nd Best Folding

Finding a sturdy e-bike that strikes a balance between affordability and excellent performance isn’t easy. The ECOTRIC 20-inch Folding Electric Bike is easy on the pocket and has great performance.

Features:

• Performance

The ECOTRIC 20-inch Folding Electric Bike will change the way you travel and weave in and out of traffic jams. This foldable bike reduces carbon emissions.

With three riding modes, you can choose the best model for your needs. Pedal-assist, walk assist, and hybrid cycling model let you be whatever you want.

• Power

The bike has a 500W brushless geared motor to give it incredible power to climb slopes. It can tackle various terrains, haul shopping from the grocery store, and you can go over rugged roads without breaking a sweat.

• Speed

The combination of incredibly gear motor and powerful removable battery enables you to ride at a maximum speed of 20 MPH. Climbing mountains is effortless and fast.

• Range

With this bike you can ride on bumpy roads, rugged terrain, and climb slopes with ease. It can achieve a riding range of 18-23 miles per charge.

However, this range might get affected by weather conditions. Expect the range to slow down during rainy and snowing conditions. 

• Battery

The e-bike features a 36V, 12ah removable lithium battery. It detachable so you can bring it to your office or home for a recharge.

Battery lock and power lock function ensure you can only remove the battery using a key so you won’t have to worry about it getting stolen.

• Frame

The aluminum alloy frame is strong, durable, and easy to maintain. It can be conveniently folded for easy portability and storage. The 20-inch wide tires are suitable for all-terrain.

Pros

• Wide tires for ultimate traction and suitable for all-terrain
• Foldable frame for easy portability and storage
• Powerful driving force
• Impressive battery life

Cons

• Some users claim that the bike rattles at maximum speed
• The battery life might deteriorate during chilly weather

Verdict

If you want to expand your riding horizons with a powerful yet affordable bike, ECOTRIC 20-inch Folding Electric Bike is an ideal choice. It’s easy to go into dirt or grass without slippage. Hitting small holes won’t bother you or reduce your cycling speed.

*Looking for a normal bike. Check out Best Beginner Road Bikes Under 500

7.     NAKTO 250W 26In Electric Bike– 2nd Best Cargo

When it comes to a budget-friendly electric bike, the NAKTO 250W 26In Electric Bike might be just what you’re looking for.

Features:

• Performance

Riding through the city or going for your groceries has been made easy. With two working modes (assisted bicycle and e-bike) you can choose the most suitable model for your needs.

When you’re on e-bike mode, you there’s no pressure or strain riding uphill or into the wind. The assisted bicycle mode lets you enjoy riding and is also suitable for exercising.

The bright headlight is engineered to keep you safe as you ride at night.

• Power

Smooth rides are powered by a rear hub 36V 250W motor so you can climb uphill without breaking a sweat. If you’re on errands across the city, you’ll reach your destination without feeling strained or tired.

• Speed

The combination of a rear hub motor and a powerful lithium battery provides rides of up to 22-28 miles per hour. The front V-Brake and rear expansion brake can make the bike stop on time. With SHIMANO 6 speed shift-lever, you can set the e-bike as you like.   

• Range

The NAKTO 250W 26In Electric Bike has a range of 28-35 miles per charge. This range can change depending on the weight of the rider, terrain, weather condition, among others.

• Battery

NAKTO electric bike is equipped with a 36V 12AH removable lithium battery, with a charging time of about 4-6 hours. It comes with a key to keep it safe from getting stolen.

• Frame

The frame is made of high-quality carbon ferroalloy material. This is stronger and more durable than ordinary metals. As a result, it makes the e-bike pressure-resistant, allowing a maximum weight capacity of 250lb. The waterproof bike works normally in rain and snow.

Pros

• Sturdy frame for added durability
• Two working models for a smooth ride
• Excellent braking system
• Easy to assemble

Cons

• It’s bulky

Verdict

The NAKTO 250W 26In Electric Bike is an ideal product for those who’re looking for a cute, durable e-bike. It strong enough to accommodate riders weighing 250lbs. You will enjoy your fast rides on smooth and flat surfaces.

8.     NAKTO Electric Bike for Adults – Best Fat Tire

Going to the beach does not limit you from riding. As others enjoy swimming with dolphins, you can enjoy a long ride along the shores. NAKTO Electric Bike for Adults is the right companion for beach rides, thanks to the fat tires.

Features:

• LCD

The NAKTO Electric Bike for Adults is designed with an intelligent central control digital LCD. You can read your statistics, such as the power percentage, electric speed, cruising range, 6-speed power readings, and self-discharge readings.

The powerful and bright night light can be adjusted up and down for safer night rides. Its illumination does not hurt the eyes.

• Power

The 300W motor will enable you to cruise at high speed, arriving at your destination without breaking too much of a sweat. With this powerful motor, your rides on the snow or sand are quite easy.

• Speed

The power motor enables you to cruise at a maximum speed of 30 MPH. You can ride smooth, fast, and without breaking any sweat.

• Range

4 hours of charging will give you 18- 23 miles. When going uphill or on rocky terrain, the mileage might change. Your weight as a rider can also affect the range.

• Battery

The 36V, 10AH battery is reliable and durable. The electric power display shows the battery level so you’re never caught off-guard.

• Frame

The NAKTO electric bicycle has a high-quality, sturdy 100% aluminum alloy frame for added durability. The front fork is engineered with high-strength carbon steel, and the 9CM buffer zone has excellent shock absorption effect.

Pros

• Stable and durable frame
• Designed with high-end technology
• Long battery lifespan
• Comfortable seat
• Fat tire is stable

Cons

• The bike is quite heavy
• The brakes are a bit loud

Verdict

The NAKTO Electric Bike for Adults is suitable for snow and beach stability, thanks to the fat tire. The adjustable saddle height is ideal for different needs.

*Check our Best Schwinn Hybrid Bikes Reviews

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What is an Electric Bike?

When most people think of an electric bike they imagine something that looks like a scooter or a small version of a motorbike.

Aesthetically, electric bikes are not very different from ordinary bikes. They might look a little bit high-end, but that’s all.

The only difference between an electric bike and an ordinary bike is the components that power it. An electric bike comes mounted with a motor that makes pedaling easier. The motor is battery-powered.

A Few Important Things to Note About Electric Bikes

Electric bikes can have 3 kinds of motors:

• Front hub – located on the front tire, and the rider feels like the bike is pulled forward.
• Rear hub – located on the back tire, and the rider feels like the back is being pushed forward. This is preferable for some, especially if they are not experienced riders.
• Mid-drive – delivers additional power to the drivertrain. Since the drivetrain in centrally located this kind of motor provides the most natural feel than a rear or front hub motor.

These bikes can be powered using 2 types of batteries:

• Pedal Assist – the motor kicks in when the rider starts pedaling. You get a workout in, but not as much as you would with an ordinary bike that’s powered solely by the cyclist.
• Electric Only – these work like mopeds. You turn on the bike and the motor kicks in and does all the work. You don’t get any workout.

Most electric bike batteries can give you between 20 and 60 miles per charge. How long the battery lasts depends on whether the bike is pedal-assist or electric only.

Batteries on pedal-assist bikes last longer because the rider does most of the work. If you choose an electric-only bike, you should expect to charge your battery more frequently.

It takes about 4 hours for the average electric bike battery to charge fully. If you get a really good one (which costs more), charging for around 2 hours is usually enough. Really cheap batteries can take up to 8 hours to charge.

As for lifespan, high-quality batteries can last for between 700 and 1000 charges, while cheap ones will work for between 300 and 700 charges.

Benefits of E-Bikes

Electric bikes tend to be more expensive than ordinary bikes, so before you invest you should make sure you know exactly what you’re getting. Here are the benefits of electric bikes:

• They make pedaling easier. This can be useful if you have to ride every day (to work, for example). They are also useful for the elderly and anyone who’s not at the top of their physical game.
• Electric bikes are faster than ordinary bikes. The best can go as fast as 28 miles per hour. It may not seem like much, but it can shave a few minutes off your commute each day.
• Most people who buy electric bikes end up riding more. One study showed that 55% of people who own ordinary bikes cycle weekly or daily. After they bought an e-bike, the number went up to 91%. Even if you are an exercise buff you get tired, and on some days you want a bicycle that lets you coast and enjoy the scenery.
• Electric bikes can replace a car, especially if you don’t have a family and a long commute. For anyone looking to save money, they are an excellent option. They may cost more than ordinary bikes but the savings make these bikes worth it.
• These bikes are made of sturdy construction and are often heavier and feel firmer than ordinary bikes.
• You can still get a work out in if you choose a pedal-assist electric bike.

Buying Guide – Best Electric Bikes Under $1000

Buying an e-bike can be a little time-consuming especially if you’re a first-timer. The market is saturated with different types of electric bikes and each is designed for different purposes and terrain. This guide will make the entire process seamless and fast.

• Convenience

Best e-bikes are designed for different purposes. If you’re looking for comfort, choose a product with an adjustable saddle or seat. If you want to ride on bumpy roads, rugged terrain, and climb a mountain, you should be keen on power motor and tires. A powerful battery is necessary to attain high speeds.

Look for other features that will make you comfortable. Size and weight are essential. Is the e-bike suitable for your height? Is the frame strong enough to accommodate your weight? Check the height adjustment features and weight limit.

• Power

E-bikes operate on rechargeable batteries. Think about battery and motor capacity. Battery and motor capacity determine the speed of any e-bike. It’s undeniably the most crucial feature of an e-bike.

If you’re into mountain climbing and intense bike races, choose a powerful motor to enable you to cruise at high speed. Take into account the runtime and charging of the bike.

• Adjustability

Affordable electric bikes are designed to be adjustable. They can accommodate various heights to suit different riders. Seat and saddle should be adjustable. A detachable wheel and screen display are handy features that make riding easier.

• Warranty

A company that offers a warranty is more likely to have durable bikes. It means the items are designed to suit the needs of consumers. Whether you are buying an e-bike worth less than $1000 or cheaper than $1000, a warranty ensures you get help when you need it.

Some manufacturers offer a warranty for the whole product or on parts. You should also check whether there is a money-back guarantee in case your e-bike doesn’t work as it should.

• Choose Your Retailer Wisely

One of the essential considerations in choosing an e-bike is where to buy it from. You can find e-bikes in most shops- both brick-and-mortar and online. However, many aren’t genuine products and will not meet your needs. 

If you’re buying online, read the reviews from other buyers. If you see more than a few complaints steer clear of that particular vendor.

FAQ – Best ebike under $1,000

What’s the best e bike for under $1000?

•  ANCHEER Electric Mountain Bike 350W 26 – It is a great e-bike that costs around $800. It has a powerful 350-watt motor to take on hills and it’s light enough to be carried upstairs. This bike is an excellent choice for anyone who wants a bike that’s easy to use, but still has the power needed to conquer tough terrain.
• RadMission 1 Electric Motor Bike – This is a premium bike with a stronger 500w Motor that cost around $1000 with a top speed of 20 mph and can go up to 40 miles on one charge. It is a pedal-assisted bike with a sleek design that makes it look good and comfortable to ride.

Conclusion on Best ebike under 1000

Buying the best electric bike under 1000 isn’t difficult if you know what you’re looking for. These bikes are easy to use, they make riding fun and you can get some exercise.

Do some research before you settle on an e-bike so that you don’t suffer buyers regret.

If e-bikes aren’t your thing you can check out this entry level road bikes guide.

If you are new to bikes, I have written about different types of bikes that you can consider for your first purchase.